Dear BA,
Well done - you've done something quite extraordinary!
My parents are the kind of people who don't like to complain - even when their BA midnight flight was delayed by 6 hours that meant they had to sleep rough at the airport a couple of years ago, they didn't want to cause a fuss. When I went ahead to claim flight delay compensation for them, they even told me to be gentle with my wording.
So I was quite surprised, and mildly bewildered, when they called me to ask me to make a complaint to BA as soon as they landed in Hong Kong last week.
Basically here's what happened:
- The dinner they were served was inedibly salty. Now my dad loves salt - he puts soy sauce in everything (which we've repeatedly told him isn't great for his blood pressure, but he doesn't listen). But even by his standard he thought it was too salty. So they didn't eat much of the dinner.
- There was no breakfast. Apparently the oven was bust, so they couldn't serve breakfast, though I wonder if the guys up in business and first class still got to wash down their eggs royale and a cheeky side caviar with fine champagne (probably, their meals are cooked fresh right?)
- Anyway my parents needed food to take their medication with. So they gave him a small bread roll. Stale and hard as a rock.
- Not having served breakfast the staff kindly directed all passengers to the terminal after they landed to pick up 'breakfast' vouchers (why couldn't they have given them out immediately at landing?) This was massively chaotic, with hundreds of people wanting their share of the food. Obviously my parents - both in their 60s and one with a walking stick - abstained and just wanted to get home.
Not quite what you'd expect from one of UK's top airlines right? One that prides itself so much that it has taken exclusive use of Terminal 5 at Heathrow, and the elegance of their billboard adverts that make you feel so homely, familiar and warm. Salty too.
So I helped them draft a complaint letter to BA, stating all the facts and why my parents were dissatisfied. Below is what they came back with - clearly cut and pasted from a set of pre-written templates.
20 years of flying back and forth between London and Hong Kong, multiple times per year, and all my parents got was a completely insincere, impersonal and defensive response.
Dear Mr Ng
Thanks for coming back to us with the requested details. You’re clearly unhappy with the quality of our food on your flight from London Heathrow on 26 May. We know how important our meal service is to our customers, especially you both were on medical condition so you required a special dietary meal. Please accept our sincere apologies.
We choose our catering partners carefully and we set very high standards for food preparation. Our suppliers must have strict processes in place to ensure these standards are met. Our menus are also refreshed every month and we include dishes that our customers tell us they enjoy.
- This is great but does not explain the fact that the dinner was inedible on this occasion. We use Umami rich ingredients in our meals, as this improves the flavour of our food when in the air. All our meals are freshly prepared using locally sourced and seasonal ingredients wherever possible. We normally get very good feedback about our catering, so I’m disappointed to hear we didn’t meet your expectations. I’m sorry you feel let down.
- Correct me if I am wrong, but does this mean BA uses a lot of MSG in the food? If all meals are freshly prepared with good ingredients, then why do you need to use so much "Umami rich ingredients"?I also note you didn't get the breakfast on time due to the queue at the terminal as it was adding much delay to your flight. We regularly review our suppliers to make sure we’re offering you the service you’d expect from us. We normally get very good feedback about our catering, so I’m disappointed to hear we didn’t meet your expectations.
- this is written twice in consecutive paragraphs - clearly a copy and paste job. So defensive.Our hospitality partner is the UK’s leading independent food service provider in the catering industry. They share our passion for good food and they make sure all food we serve in our lounges is freshly prepared, using locally sourced and seasonal ingredients wherever possible.
- If they are the UK's No.1 as you are alluding to, then I genuinely fear for the UK's food and catering industry. Of course, such claim is open to subjectivity and interpretation, but the fact that BA is saying it makes me question your professional judgement and thresholds of standards. Also this isn't about your lounge food - we are not privileged enough to eat there!We're very grateful you've taken the time to let us know how you feel. It’s only through your comments we’re able to focus on areas where we need to improve so we can offer you the best possible service. I’ve sent a copy of your email to our Products and Services Manager and I know they’ll value your insight.
Thanks again for getting in touch with us. We value your support as a Blue member of our Executive Club. I hope we can welcome you on board again soon. Please feel free to contact me directly using the blue link below if I can help you with anything else.
- Are you being facetious? Anyone who flies with BA can automatically become a Blue member.Best regards
British Airways Customer Relations